Purple Turtle Capital We want to buy your company/title>
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<div class="divider"></div>
<div class="section">
<div class="section-label">The question nobody asked you when you started</div>
<div class="question-block">
<p>When you started your business, did you have a plan for how you would eventually exit it?</p>
<p><strong>Neither did I.</strong></p>
</div>
<p>I spent years planning how to start, how to grow, how to scale. I had strategies, coaches, spreadsheets, mentors. I thought about everything. But I never once sat down and thought about how the story would end.</p>
<p>And when the day came that I wanted to sell, that blind spot cost me. A lot.</p>
<p>Here is what nobody tells you until it is too late:</p>
<div class="highlight-block">
<p><strong>Selling a business properly takes at least two years of preparation before you ever go to market.</strong> Not two months. Two years. The founders who sell fast, at maximum price, with the right buyer, are the ones who started getting ready long before they felt ready to sell.</p>
</div>
<p>You are not alone in having skipped that plan. Almost every founder does. The question now is what you do about it.</p>
</div>
<div class="divider"></div>
<div class="section">
<div class="section-label">Where do you sit right now?</div>
<p>This is where I want to be genuinely useful to you, because Purple Turtle Capital is not a one-size-fits-all operation. Depending on where you are, there are three very different conversations we could have:</p>
<div class="path-cards">
<div class="path-card">
<div class="path-tag tag-primary">Your business turns over $5M or more</div>
<div class="path-title">We want to buy your company</div>
<p class="path-desc">If you are doing $5M or more in annual revenue and you are seriously thinking about an exit, we want to talk to you directly. No brokers sitting in the middle taking their percentage. No endless process that goes nowhere. A straight conversation between serious people about what a deal could actually look like.</p>
</div>
<div class="path-card">
<div class="path-tag tag-secondary">Not at $5M yet, but building toward it</div>
<div class="path-title">We explore partial acquisition or growth partnership</div>
<p class="path-desc">In some cases we take a stake in businesses that are not yet at that threshold. We roll our sleeves up and work inside the business alongside you. We help fix what is broken, build what is missing, and scale what is working. Not as an advisor standing on the outside. As a partner with skin in the game.</p>
</div>
<div class="path-card">
<div class="path-tag tag-tertiary">Thinking about selling in the next 2 to 5 years</div>
<div class="path-title">We help you start the long game now</div>
<p class="path-desc">This is honestly where some of the most important work happens and almost nobody does it. We come into your business, find everything a serious buyer would use to chip away at your price or walk away entirely, and we fix it before you ever go to market. We know exactly what buyers want to see. Less than 10% of businesses that come to market are genuinely ready for a sophisticated buyer. We make sure you are in that 10%.</p>
</div>
</div>
</div>
<div class="divider"></div>
<div class="section">
<div class="section-label">We are not a broker. Let me be very clear about that.</div>
<div class="not-broker">
<div class="headline">Brokers list what you tell them. We dig for what you cannot see.</div>
<p>A broker takes your information, puts it on a list, and waits. Their job ends when a deal closes. Whether you got the right price or left half of it on the table is not their problem. They get paid either way.</p>
</div>
<p>We are completely different. We come into the business and work with you from the inside. We uncover hidden value that owners often cannot see because they are too close to it. We identify and fix the exact things that give buyers a reason to reduce their offer or walk away entirely.</p>
<p>And here is the thing that makes us genuinely motivated to get this right for you. We only see our upside when your business sells well. That is not how a broker operates. That is how a partner operates. Your success is our success. Full stop.</p>
<p>The most common things that kill deals or destroy sale prices:</p>
<ul class="red-flags">
<li>Unclear or messy financials</li>
<li>Owner dependency: the business cannot run without you in it</li>
<li>Processes that exist in your head but nowhere else</li>
<li>Over-reliance on one or two customers</li>
<li>Weak or unpredictable recurring revenue</li>
</ul>
<p style="margin-top: 14px;">None of these are unsolvable. But they have to be solved <em>before</em> you go to market. We find them, fix them, and gift wrap your business so that when the time comes:</p>
<ul class="outcome-list">
<li>You walk in with leverage, not desperation</li>
<li>You control the timeline and the terms</li>
<li>Tyre kickers have nothing to work with</li>
<li>Serious buyers see exactly what they need to say yes</li>
</ul>
</div>
<div class="divider"></div>
<div class="section">
<div class="section-label">One thing we believe above everything else</div>
<div class="money-line">
<div class="headline">Money Does Not Fix Stupid.</div>
<p>Throwing resources at a broken business just accelerates the burn. We solve the problems first, so that growth has something real to land on. That is the difference between a business that scales and one that just gets more expensive to run.</p>
</div>
</div>
<div class="divider"></div>
<div class="cta-block">
<div class="section-label" style="margin-bottom: 14px;">So here is my ask</div>
<p>You have three options right now. You could figure all of this out yourself with Google and some late nights. You could hand it to a broker when the time feels right and hope for the best. Or we could have one honest conversation about what your exit could actually look like if you started preparing for it properly today.</p>
<p>I am not here to pressure you. I am not going to chase you with a follow-up sequence if this is not the right time. There is no automated funnel waiting for you on the other side of this email. <strong>This is it.</strong></p>
<p>But if something in what I have said has landed, even just a quiet recognition that you have never really planned this part, then hit reply. Thirty minutes. No pitch deck. No agenda. Just a real conversation between two founders.</p>
<p><strong>I am a real person. This is a real email. And if you write back, you will get me.</strong></p>
</div>
<div class="sign-off">
<p class="name">Ric Spear</p>
<p>Founder, Purple Turtle Capital</p>
<p>[Phone]</p>
<p>[Website]</p>
</div>
</div>
</body>
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<title>Purple Turtle Capital We want to buy you
The question nobody asked you when you started
When you started your business, did you have a plan for how you would eventually exit it?
Neither did I.
I spent years planning how to start, how to grow, how to scale. I had strategies, coaches, spreadsheets, mentors. I thought about everything. But I never once sat down and thought about how the story would end.
And when the day came that I wanted to sell, that blind spot cost me. A lot.
Here is what nobody tells you until it is too late:
Selling a business properly takes at least two years of preparation before you ever go to market. Not two months. Two years. The founders who sell fast, at maximum price, with the right buyer, are the ones who started getting ready long before they felt ready to sell.
You are not alone in having skipped that plan. Almost every founder does. The question now is what you do about it.
Where do you sit right now?
This is where I want to be genuinely useful to you, because Purple Turtle Capital is not a one-size-fits-all operation. Depending on where you are, there are three very different conversations we could have:
Your business turns over $5M or more
We want to buy your company
If you are doing $5M or more in annual revenue and you are seriously thinking about an exit, we want to talk to you directly. No brokers sitting in the middle taking their percentage. No endless process that goes nowhere. A straight conversation between serious people about what a deal could actually look like.
Not at $5M yet, but building toward it
We explore partial acquisition or growth partnership
In some cases we take a stake in businesses that are not yet at that threshold. We roll our sleeves up and work inside the business alongside you. We help fix what is broken, build what is missing, and scale what is working. Not as an advisor standing on the outside. As a partner with skin in the game.
Thinking about selling in the next 2 to 5 years
We help you start the long game now
This is honestly where some of the most important work happens and almost nobody does it. We come into your business, find everything a serious buyer would use to chip away at your price or walk away entirely, and we fix it before you ever go to market. We know exactly what buyers want to see. Less than 10% of businesses that come to market are genuinely ready for a sophisticated buyer. We make sure you are in that 10%.
We are not a broker. Let me be very clear about that.
Brokers list what you tell them. We dig for what you cannot see.
A broker takes your information, puts it on a list, and waits. Their job ends when a deal closes. Whether you got the right price or left half of it on the table is not their problem. They get paid either way.
We are completely different. We come into the business and work with you from the inside. We uncover hidden value that owners often cannot see because they are too close to it. We identify and fix the exact things that give buyers a reason to reduce their offer or walk away entirely.
And here is the thing that makes us genuinely motivated to get this right for you. We only see our upside when your business sells well. That is not how a broker operates. That is how a partner operates. Your success is our success. Full stop.
The most common things that kill deals or destroy sale prices:
- Unclear or messy financials
- Owner dependency: the business cannot run without you in it
- Processes that exist in your head but nowhere else
- Over-reliance on one or two customers
- Weak or unpredictable recurring revenue
None of these are unsolvable. But they have to be solved before you go to market. We find them, fix them, and gift wrap your business so that when the time comes:
- You walk in with leverage, not desperation
- You control the timeline and the terms
- Tyre kickers have nothing to work with
- Serious buyers see exactly what they need to say yes
One thing we believe above everything else
Money Does Not Fix Stupid.
Throwing resources at a broken business just accelerates the burn. We solve the problems first, so that growth has something real to land on. That is the difference between a business that scales and one that just gets more expensive to run.
So here is my ask
You have three options right now. You could figure all of this out yourself with Google and some late nights. You could hand it to a broker when the time feels right and hope for the best. Or we could have one honest conversation about what your exit could actually look like if you started preparing for it properly today.
But if something in what I have said has landed, even just a quiet recognition that you have never really planned this part, then hit reply. Thirty minutes. No pitch deck. No agenda. Just a real conversation between two founders.
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